Now that we have a brand new website it’s time to focus on helping potential clients find us. Our process aims to keep you on top of the search results page while at the same time, maximizing conversion opportunities by understanding how your visitors navigating the site.
The SEO Process
Week 8
On-site optimization
While the front end of your site could look fantastic, it’s how the backend of the site is optimized that makes all the difference when it comes to search engine optimization. We focus our technical SEO on helping search engines better understand the content on your site and to therefore, be more likely to share with searchers.
Our on-site optimization process includes keyword rich meta descriptions, title tags, schema structured data markup (code that helps search engines better understand your content), Google Search Console implementation, and more.
Continuous
Directory Optimization
When you search for “fence company” on google, the first thing that comes up is the local directory results. Considering the fact that over 80% of searches are for local queries, it’s all the more important to have a strong presence on them.
To execute this, we create and optimize your business profile on all directories including Google My Business, Yelp, and the Better Business Bureau. We also develop a continuous review strategy to increase your online reputation.
Continuous
Detailed Analytic Tracking
For the first time, you will be able to better communicate with your clients by understanding how they interact with your content and make decisions. Developing a tracking strategy and the ability to make calculated decisions based on our user behavior is one of the most valuable services we provide.
We add detailed analytic tracking to your website giving us more insight into potential clients and how they are navigating your content. We use this information to make calculated marketing strategies that we can perfect over time.
Continuous
Monthly Performance Reports
We consider the relationship with our client as a partnership, with everyone continuously focusing on the success of the business as a whole. Our obligation in that partnership is to drive new opportunities and communicate new ideas based on the feedback we get from data and past clients.
Our SEO reporting is just as much for us as it is for you. With our monthly, quarterly, and yearly reports, we provide full transparency into website traffic, online conversions (scheduled estimates), and keyword rankings over time.
